Going Beyond The Trade Show Booth – The Power Of Promotional Products

Trade shows are a great place to draw in potential clients and customers. Your exhibit is the “magnet” that can draw in these individuals – and has been designed to be attractive and attention-grabbing.

However, you’re surrounded by a sea of other booths. Unless you differentiate your company somehow, your booth won’t have much staying power – and you risk being outcompeted by other displays.

So what’s the solution? Promotional products.  Promotional products and giveaways are a great way to provide a potential customer with a permanent, branded reminder of your company.

However, you must use the correct strategy to make proper use of these products – otherwise, you could be wasting time and money.

Leverage Your Promotional Products Wisely – And Maximize ROI!

Not all promotional products are built alike. You may be willing to hand out hundreds of branded pens, for example – but a branded coffee mug or a high-quality bag is a different thing altogether.

Because of this, we recommend implementing a three-tiered promotional product strategy, as follows:

Classifying your items into these three tiers helps your sales team/booth staffers interact with individuals more intentionally. They’re going to focus on understanding which lead is “worth” a high-value item.

• Tier 1 – These are inexpensive products that booth visitors can grab at-will. Things like can koozies, pens, and even some T-shirts may fit into this category. These items are designed to promote your brand, but are relatively inexpensive, so they can be given away en masse.

• Tier 2 – These mid-tier products should be kept behind or underneath your booth, and given to booth visitors who are serious potential leads, or who have engaged in a long, insightful conversations. Branded mugs and electronic devices such as phone chargers fit into this category. They’re still relatively inexpensive, but much more impactful than “Tier 1” items.

• Tier 3 – These are high-tier, expensive products that should be generally only be given to high-importance clients and leads. High-quality drink tumblers, custom leather bags, and high-end pens are common tier 3 products. Because these items are quite expensive, they should be given away more sparingly.

Your Booth, Your Staff, And Your Promotional Products – 3 Keys To Success!

With a combination of a friendly, well-trained booth staff, an attractive and informative exhibit, and a comprehensive promotional item strategy, you’re sure to differentiate yourself from the competition, and succeed at your next conference or trade show!