How To Incorporate Seasonality Into Your Promotional Products

How To Incorporate Seasonality Into Your Promotional Products

Promotional products are popular at all times of the year. However, seasonality can play a big role in the types of products available to customers, and which items are the most popular.

Seasonal Changes

Just like retailers are affected by seasonal shifts, so are promotional product companies. Apparel for instance, is the area in which seasonal change is the most obvious.

For example, windbreakers, fleeces, warm hats and gloves are more popular in the colder months, because people are more likely to be bundling them up when shopping for winter clothing.

Conversely, the warmer months increase the desirability of golf and polo shirts, ballcaps, and other apparel. Picnic and barbecue accessories are also much more popular during the warmer months, making them a great choice for a promotional product.

The Impact Of Holidays on Promotional Products Industry

Holidays often have a big impact on the promotional products industry. Companies are thanking their employees and clients for the previous year, so higher-value promotional products are more popular. Gift baskets, apparel featuring company logos, and other high-value items are commonly given during the holidays.

Other Seasonal Shifts

One of the other big shifts often seen in the promotional products industry is the beginning of a new school year. Often, items like backpacks, USB drives, pens, and other office supplies are very popular after summer break. This is especially true of companies who work with clients in the education industry.

Take Advantage Of Popular Items – Give Away Seasonally-Appropriate Items!

If you work with the right promotional products company, you’ll be able to stock a wide variety of items that can be given away throughout the year.

Whether it’s branded gloves in the winter, coolers and picnic baskets in the summer, or USB drives at the beginning of the new school year, you’ll be able to take maximum advantage of seasonal shifts.

Need help staying with the seasons? Let our team make sure your promotional products are right for every season!