Bigger Means Better… Not So Fast!

Bigger Means Better… Not So Fast!

When it’s time to choose a partner for the creation of branded solutions, it’s tempting to choose the largest company you can find.

There are a few reasons you may choose to do this. The story larger companies will tell is that they have stronger buying power, quicker turnarounds, a wide variety of customizable products, and increased capabilities versus the “little guy.”

However, choosing a larger branded solutions company is usually a bad idea. Why? Their size actually works against them. The reality is, smaller and larger firms can sell all catalog items equally. It’s when you get into customized items that the ability to have a one to one interaction with someone who knows and is truly invested in your business is critical.

Still not convinced? Here are 3 more scenarios that show why it’s often better to partner with a one-stop-shop branded solutions firm, such as Forefront Group.

1. Better Vendor Relationships

The supply chain of a multinational promotional products company is, in a word, enormous. There’s a lot that goes into creating, finalizing, and shipping your products – and the larger the company is, the more likely it is that your products will be “lost in the shuffle.”

However, Forefront Group has personalized relationships with domestic vendors, direct-from-factory partners, and a more streamlined supply chain. We stand by our promise to deliver forward-thinking promotional solutions on time, while upholding a standard of excellence in the quality of products from idea generation to delivery.

2. “Better Pricing” Vs. Value

Due to their resources, larger companies have the ability to make a ton of noise in the marketplace; touting additional discounts, purchasing power, and more. What is more important is the actual value that a true partnership brings. Partnerships that can only be built on a personal level. We actually give clients better pricing by leveraging our lean structure. This means our reduced overhead and operating costs ensure we’re delivering the best value instead of the highest markup.

You may cut costs by a fraction of a percent (doubtful though) – but you’ll miss out on what makes promotional products special.

3. Better Client Service

When you're with a smaller firm that has all of the same capabilities as bigger firms, you'll get the full package of care and attentiveness that you deserve. Problems are always going to arise for any business no matter how hard you try to avoid them. When a problem does arise, do you want to call into a 1-800 number and sit on hold or do you want to call and immediately talk to a person? It may not seem like a big deal now, but when you’re up against a deadline and an order is messed up, there’s no peace of mind in sight.

We love asking potential clients when was the last time that a large firm picked up the phone and actually suggested a branded solution to them. It rarely happens, and when it does, it’s only to push the “latest and greatest” that might not have any relevance to your business.

Smaller firms are more invested in the quality of the products and how their new ideas creatively blend with your brand. Customer satisfaction and retention is their number one priority, and it’s certainly ours are Forefront.

Don’t Leave Your Brand To The Big Guys!

For the three reasons listed above – and many more – you shouldn’t just trust any branded solutions company with your essential promotional materials. Forefront Group is the perfect partner for you – the personalized attention you deserve, with competitive pricing and service that can’t be beat.

So shop our products today, and get in touch to learn more about what we offer, our capabilities, and our unique business approach.